There are several reasons why a business or organization might choose to engage a creative agency rather than a web design company:
Broader range of services
Creative agencies often offer a broader range of services beyond just web design, such as branding, advertising, and digital marketing. This can be especially helpful if you need help with multiple aspects of your marketing and communication efforts.
Creative agencies are skilled at developing strategies to help businesses and organizations achieve their marketing and communication goals. They can help you identify your target audience, develop messaging that resonates with that audience, and create a plan to reach them effectively.
Creative agencies take an integrated approach to marketing and communication, which means they consider all the different ways that your business or organization can reach and engage with your audience. This can include traditional marketing channels like print and television, as well as digital channels like social media and email marketing.
Creative agencies often have a team of professionals with diverse skill sets, including designers, writers, and strategists. This allows them to bring a range of creative perspectives to your project and help you develop a unique and effective marketing campaign.
Overall, a creative agency can provide a more comprehensive and strategic approach to marketing and communication than a web design company alone.